A M E S S A G E F R OM T H E P U B L I S H E R
GREETINGS, FRIENDS.
T his is a New Year, 2021! The SHOWSIGHT name has been just officially Trademarked by the United States of America and our new tag- line is “THE PLACE FOR PUREBRED DOGS WITH PURPOSE.” I am delighted to bring you the first edition of SHOWSIGHT for 2021. In this issue, our pages are overflowing with inspired and inspiring articles, irresistible stories, provocative ideas, edu- cational breed features, interviews with notable Sporting Group Judges, and a bounty of beautiful purebred dogs that will be shown from now until Westminster Week, if not all year long. In this and future editions of SHOWSIGHT , you’ll find sev- en to fourteen individual breeds featured. Each in-depth exami- nation will be compiled by a parent club working in tandem with our editorial department. For some breeds, we will publish arti- cles prepared by individual breeders and judges as well. In addi- tion to these breed features, we will publish individual stories, interviews, news and educational articles on one or two Groups. Not a month goes by that we are not told that SHOW- SIGHT’S editorial is second to none. While this makes us extremely happy, it has also added a lot of positive pressure for us to continue delivering content that informs and inspires our readers. One of the areas that we will be concentrating on this year is breed education. To that end, we have decided to bring on a few more Contributing Editors to our existing lineup of talented writers who have thousands of fans every month. At the same time, we plan to publish inspirational articles provided by various dog clubs and dog show organizations so that they can share their plans for the coming year. REACH! This is where we have excelled four-fold in a very short time. Building readerships over the past 24 months and retain- ing these relationships month after month has been the hardest thing I have ever done in business, including my first year when I came to SHOWSIGHT . In 2010, the magazine was struggling, but I didn’t quit then... and I’m not quitting now. During the past ten years, we have earned the trust of thousands of breeders, handlers, exhibitors, and judges. Thank you, to everyone who has helped us reach almost 40,000 Subscribers and over 100,000 Followers on Social Media. We were always sure that we could publish top quality con- tent, but to reach just about every single person within the dog show community in the States and in Canada we felt that it would take years. While we have been able to reach just about everyone who is part of AKC in the States, we are still hard at work when it comes to reaching many overseas fanciers and every Canadian. To accomplish this goal, it has required thousands of phone calls, emails, and text messages. As mentioned, we are on the brink of reaching 40,000 subscribers, which is more than SHOWSIGHT has gained in it’s whole 29 years of existence, and this number does not count our almost 100,000 Social Media Followers who include dog show enthusiasts, purebred dog breeders, puppy buyers, and owners of dog-related business- es such as veterinary offices, boarding kennels, grooming shops, training facilities, food brands, and more. Visits to SHOWSIGHT.com introduce dog lovers from around the world to more breeds, more clubs, more sports, more dog show organizations, and more people who care about pure- bred dog preservation and promotion. We want all of our follow- ers to visit our site daily to receive our magazine and to keep up with the latest developments within the sport.
During the pandemic, our advertising numbers fell due to a lack of dog shows, but we didn’t give up and we are glad we didn’t. Since we launched our new website in December, 2020, our online engagement has increased over 1,000 percent, which we were hoping to achieve within 12 to 24 months, not within a single month! It is astonishing how many dog show people, including judges, are reading our digital issues and breed-specif- ic articles. We have launched an educational digital publication for every single AKC Registered Breed, and there is not a day that goes by when a few hundred people, sometimes thousands, aren’t visiting our online library. The beautiful thing about digi- tal publications is that we can prove how many people actually visit our website. (In print, you can only prove how many copies are prints, not how many pages are read.) This is why we will be publishing live engagement results. In a nutshell, it is all about transparency and you will get this from SHOWSIGHT . My promise to you is: QUALITY. QUALITY. QUALITY. Everyone associated with SHOWSIGHT has purebred dogs and the best interests of the dog show community at heart. SHOWSIGHT will give the same amount of respect to every- one, no matter if you are a newcomer or someone who has helped to build the community over many years. New people should be welcomed with open arms into our community because they are a huge part of our sport’s future. They will help us to discover what types of education and support are needed. It’s simple, the way SHOWSIGHT will do things: We will learn what new breeders and exhibitors need from our community and we will be asking many successful dog show people to help us give them what they need. I will be sharing more and more details on a monthly, if not weekly, basis with proof. I have to say that just about 90 per- cent of the words that I share with you aren’t just my own. They are coming straight from genuine dog show professionals, the purebred dog breeders who have dedicated their lives to purebred dogs and the dog show community. We get on the phone day in and day out and dial the Who’s Who and the Newcomers within our community. Then, we come back and call the experts, those people whom I feel know much more than I do to help me cre- ate a plan to assist the community. My wife, Hanifa, and I are a young family (God-willing, we are expecting our third child) who have been accepted by the dog show community for 11 years now. The dog show community has enabled us to do what we have been doing over the past 4 years and, finally, we aren’t just talking anymore about what we will do... we are actually getting results. My family’s life is dog shows—purebred dogs. Please visit www.showsightmagazine.com daily to stay up to date, read top-quality editorial, and learn about every single AKC Registered Breed under our Breed Magazines Menu link. God Bless you and your family. Stay strong and stay healthy. Great times are on the way... Yours Sincerely,
AJ ARAPOVIC, OWNER & PUBLISHER
Est 1992
40 | SHOWSIGHT MAGAZINE, JANUARY 2021
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