MESSAGE FROM THE PUBLISHER
TOWARDS 2019 AND BEYOND As we look towards 2019 and beyond, we continue to transform ourselves and take on new challenges with the aim of creating a solid operating platform that can deliver consistent growth in the fancy. Although our operating environment is expected to change dramatically over the coming years, our overriding philosophy of placing our dog show family at the heart of everything we do will remain unchanged. Every day we are working hard to help make our existing dog family (you) happy. This is our first priority. Our second goal is to help the sport to grow by introducing it to people who can bring a positive energy and help our family grow. As a media company and publisher of a select group of dog show publications, including ShowSight, it is our duty to spread all the positive news about our sport and the people who dedicate their lives to dogs. We have and will continue to make investments to ensure that millions of dog lovers can learn more about purebred dogs and the things that breeders, owners and handlers sacrifice on a daily basis for the well-being of all dogs. Now that we are targeting dog lovers throughout all 50 states, our readership has risen dramatically. More people are becoming aware of the sport that we love! It’s been just a few months since we started using different media outlets to reach fanciers as well as those dog lovers who still aren’t a part of the fancy. We understand that we need to include more educational and motiva- tional material, so we’re having all-breed and breeder judges share important news and information with our readers. We’ve grown our editorial team too. This is why you’re seeing more contributing editors joining those who’ve been writing for us for many years. This month, we’ve added AKC Breeders of Merit Cathy and Mike Dugan, pure-bred dog breeders since 1987. Their Aviator Kennel has produced over 75 Dalmatian and more than 110 Portuguese Water Dog champions all over the world. Mike and Cathy bring everything that’s needed in our sport: Thoughtful articles that educate, make you smile and promote the fancy to millions of readers who may not yet be familiar with it. Starting this spring, one of the most exciting and important additions will be a feature that highlights our national specialties. On average, approximately 20 national specialties are held each month and every club will have an opportunity to be part of our magazine for that month — at no charge. Every breed recognized by the AKC will be offered a special section in our magazine to talk about their National. This will be a great opportunity to pro- mote individual breeds to judges, fellow exhibitors and to dog lovers who are looking to find that perfect addi- tion for their family. It is important that everyone is made aware when and where each National is taking place. We will rely on the parent clubs and show chairs to provide us with the correct information so that we may share tit with our readers. There is nothing more important to the future of purebred dogs than our national specialties where exhibitors travel hundreds or thousands of miles to connect with their friends, make new ones, compare breeding stock and simply celebrate their successes. For additional information and details, we strongly encour- age everyone to follow each breed’s publication and national parent club website. Some fanciers may ask why change is necessary? The answer is simple: We need to consider change for the health and welfare of the sport. People have been asking for this for a very long time. Remember, by leveraging our strengths and transforming ourselves from within, we can continue to take on new challenges that come our way. Some initiatives may not lead to concrete results in the short term, but we all must be personally committed to ensure that our contributions lead to success over the long term. To our clients and supporters, thank you for giving us this opportunity to serve you and everyone in the fancy. I feel proud and blessed for having your support. Always best, AJ ARAPOVIC • ARAMEDIA GROUP • CEO/PUBLISHER aj@aramediagrp.com MOBILE: 512-541-8128
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8 • S how S ight M agazine , A pril 2018
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