A M E S S A G E F R OM T H E P U B L I S H E R
WHY I DO WHAT I DO
When I was first welcomed into the dog show community 12 years ago, I started learning, making friends, and understanding all of the things that needed to be done in order to make our community a better place. More than a decade later, here’s a partial list of what’s already been accomplished: • 2017—Purchased Doll-McGinnis Publications, Publishers of SHOWSIGHT Since 1992; • 2018—Launched SHOWSIGHT’S Website and Branding Design Agency to help Dog-Related Small Business; • 2020—Launched a COVID-19 Fund in April and Donated $284,473 to those in need; and Helped (79) Small Dog Show Businesses get PPP; • 2021—Launched Ring-Ready Magazine, Home of the Owner Handler; • 2021—Launched an Educational Breed Magazine for Every Single AKC Breed (197 and Counting); • 2022—Coming Soon! First-Ever Custom-Built Professional Handler Directory (Every Handler will receive their own full-page site). What is prompting me to write this message to you are the many longtime dog show people who tell me that I must do so as it is a positive story, and to clear any confusion with those who aren’t sure why SHOWSIGHT has become so much more than just The Dog Show Magazine. They’ve told me, “AJ, if you want to grow the community by building platforms that give every- one equal opportunity and enhance the beauty of dog shows even more, then why wouldn’t you share your knowledge, secrets, and strategies with others?” I’ve learned that many people tend to think that if you selfishly keep knowledge to yourself, then you will be able to prosper even more. This is based on the belief that the more people know about a great opportunity, the more difficult it will be for one person to achieve success. The skeptics love this way of thinking, but it’s never been a part of my reality… and I’ll tell you why. If you are ready to learn why I do what I do, you’ll want to read my answer in our November Issue. But here’s a hint:
“The meaning of life is to find your gift. The purpose of life is to give it away.” —Pablo Picasso
Yours Faithfully,
AJ ARAPOVIC, OWNER & PUBLISHER
Est 1992
40 | SHOWSIGHT MAGAZINE, OCTOBER 2021
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