ShowSight January 2019

American Kennel Club (AKC) Trick Dog recognition. “There were so many great entries, so I am really surprised!” Since the two-hour special of “The National Dog Show Presented by Puri- na” airs from noon-2 p.m. in all time zones across the United States, the meme contest theme is, “On Thanksgiv- ing Day, it’s dogs until 2.” This theme encouraged people to watch the dog show until its Best In Show conclusion just before 2 p.m. The NBC special annually attracts a massive audience as America’s most prominent showcase for the wonderful- ness of dogs. This year, the Thanksgiv- ing Day broadcast achieved its fourth highest Nielsen rating ever with a 5.3 and delivered 24.9 million total view- ers when combined with the primetime Saturday re-broadcast two days later. Pet Life Radio promoted the contest on their Facebook page and during sev- eral of their shows. Both Pet Life Radio and The National Dog Show promoted the contest via direct marketing and on multiple social media platforms.

“We tripled the number of entries in our second year,” said National Dog Show Presented by Purina expert ana- lyst, David Frei, who judged the contest along with National Dog Show host John O'Hurley, Pet Life Radio CEO Mark Winter and Pet Life Radio Show hosts Michelle Fern and Arden Moore. “The annual contest is getting real traction with dog lovers across the country. Next year, we will be looking for ‘Dogs Until 2’ hats and window stickers!” “At Pet Life Radio we are all about people, pets and creativity,” said Win- ter, who also serves as Pet Life Radio’s executive producer. “We congratulate Kelli Whitfield for being inventive and resourceful with her three pups. The cuteness is just off the charts!” “Dogs Until 2” memes have been used in past years before the broadcast, which competes with football on televi- sion in the early part of the afternoon. The objective is to galvanize dog lovers to get everyone in their homes to watch the canine competition until the win- ning dog is selected just before 2 p.m.,

since football traditionally dominates the rest of the afternoon and evening on Thanksgiving Day. Pet Life Radio podcasts are avail- able on-demand from the PetLifeRa- website, iTunes, Google Play, Spotify and over 30 podcast distribu- tors. The Pet Life Radio 24/7 live radio stream is broadcast globally to over 150 million subscribers on the PetLif- home page as well as to smart phones, mobile devices, Xboxes and cars through iHeartRadio, TuneIn Radio, Stitcher Radio, iTunes Radio, Aha Radio, Agogo, Streema, iStream Radio, CX Radios, ooTunes Radio and others. CONTACT:

Steve Griffith (484) 433-7757 Stephen Gordon Vizion Group PR Intern (484) 684-8686

220 • S how S ight M agazine , J anuary 2019

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