FORM FOLLOWS FUNCTION
SHOWSIGHT became my favorite “go-to” magazine when it first began publication in 1992. It won me over due to its educa- tional content as well as the beautiful depictions of so many lovely dogs in every breed that AKC has approved—and quite a few oth- ers as well. As SHOWSIGHT grew, it encompassed all of the fan- cy and spoke to breeders, owner handlers, professional handlers, judges, and juniors. Presented in each issue is something of impor- tance for the readers, whether they be rank novices or seasoned breeders and competitors. Some of SHOWSIGHT’s topics include: the AKC, Breed Judging, Canine Health, Clubs, Dog Shows, Dog Sports, Handlers, Owner Handlers, and Puppies.
“I AM MOST HAPPY WHEN I CAN HELP OTHERS TO UNDERSTAND THE WORKINGS OF THE INNER CANINE. WHAT GOOD HAS ALL OF MY YEARS OF STUDY DONE IF I DON’T PASS THAT KNOWLEDGE ON TO OTHERS?”
In each issue, pages are dedicated to individual breeds, offering different perspectives that may be authored by one individual or with input from several breeders within a breed.
Some of my favorites have included titles such as “What Do You Think? and “The Breeders’ Perspective,” which asked the same list of questions to well-known breeders in a specific breed for their viewpoints. “Survey Says” is another that usually asks only one question, with answers published from breeders of many different breeds.
When studying a new breed, I am always open to hear what the breeders say are the hallmarks of their breed, and these columns have really helped me to learn about a wide variety of breeds. As mentioned previously, this information may be from one person or from a panel of several breeders responding to questions related to their specific breed. SHOWSIGHT launched its forward-thinking website in 2018 and formed a branding agency, Showsight Creative, to help dog- related small businesses grow online and into the future. The web- site is outstanding and covers all of the topics listed above. What is even more exciting is that all that has been done in the past has been leading up to today—and what is happening now and in the near future. The introduction of “Ring-Ready, Home of the Owner Handler,” a magazine dedicated to the owner handler, made its debut within SHOWSIGHT magazine’s issue of October, 2021. SHOWSIGHT is also launching an educational Breed Maga- zine for every AKC breed. EVERY breed! I am most happy when I can help others to understand the workings of the inner canine. What good has all of my years of study done if I don’t pass that knowledge on to others? This also seems to be the SHOWSIGHT motto, and I am proud to be a small part of the team. Here’s to SHOWSIGHT’s continued success in the next 30 years! If you have any questions or comments, please contact me via: email@example.com.
142 | SHOWSIGHT MAGAZINE, DECEMBER 2021
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